Job Description

Key Summary

The Digital Content Creator will play a key role in creating and delivering engaging and inspiring content across our range of digital channels. Ensuring our digital presence supports and enhances our business offering and delivers our messages effectively, the role will support the Marketing Manager in shaping the digital content strategy. This role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including websites and social media. The role will work across a range of projects in the organisation and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third-party suppliers.

The ideal candidate will be a motivated individual who is passionate about digital marketing and producing tangible results. The role would suit a digital marketer looking for a new varied challenge or is looking to take the next step up in their career. There will be opportunities to develop your current digital marketing skills and learn new ones.

Key responsibilities

• Lead on the day-to-day management of our digital channels, creating inspirational, informative and engaging content.
• Plan, produce and create of a programme of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.
• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.
• Create graphics and edit photos, working with the internal design team when necessary.
• Create awareness and interest within our audiences, driving traffic to engage with digital content.
• Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics and using the data to inform future activities.
• Prioritise and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
• Contribute to and work with relevant team and management to develop, manage and implement the digital side of integrated marketing campaigns.
• Participate in regular departmental and cross departmental progress meetings.
• Proof read as required.
• Work with contractors, suppliers and freelancers as authorised to support the role.
• Attend events, committee meetings and functions as and when appropriate.

Requirements

• Educated to degree level, ideally in marketing or communications, or significant experience of working in a digital marketing role.
• Energy, enthusiasm and proven experience in producing digital content and digital best practice.
• Knowledge and experience of running digital marketing campaigns.
• Strong creative skills and a keen eye for detail.
• Experience developing and managing social media campaigns across channels such as Twitter, Face Book, TikTok, LinkedIn and Instagram.
• Experience of photography and creating/editing images, using packages such as Adobe Photoshop.
• Experience of video production, including filming, editing and delivering via channels such as YouTube.
• Able to establish and maintain effective working relationships with other departments, members and suppliers.
• Able to deliver a range of concurrent projects, on-time and to budget.
• Exceptional organisational and time management skills with the ability to priorities and structure work schedules.
• Good written and oral communication skills.
• Good proof-reading skills.
• Excellent attention to detail.

Desirable

• Relevant digital marketing qualification and/or training.
• An understanding of or experience in developing marketing campaigns